Abstract The COVID‑19 pandemic has increased the popularity of online shopping, and companies are looking for ways to provide consumers with experiences that shopping cannot provide, such as touching products imagining them in use. In this context, importance haptic imagery showcased is increasing. This study replicated extended Peck et al.’s (2013, Journal Consumer Psychology , 23 189–196) fin...

The increasing awareness of the benefits functional non-dairy milk has been growing significantly due to recognition foods. Functional provides a valuable alternative for lactose-intolerant people with other dietary restrictions preventing them from consuming dairy milk. However, some evidence suggests that not all consumers benefit equally food. Previous research indicated women more often pur...

The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention a focus on currently neglected chemicals (detergents, cleaning agents and cosmetic products). Based previous studies, for are identified significance their influence is subsequently verified by empirical research. Confirmatory analysis bas...

This research aims to study celebrity endorsement in the context of social media when done by sports celebrities and its influence on purchase intention. Four dimensions have been studied: word mouth, brand image, trust, attitude. By relating these variables, we seek answer following questions: Will consumers be influenced a that they admire buy product/service from support? brand’s components ...