This paper presents a fundamental research on customer requirements modelling and propagation throughout the whole product development lifecycle. A theoretical mapping model, from customer requirements to quality characteristics, is established. It covers three processes, i.e., the qualification and classification of customer requirements, the generation and transformation of product quality ch...

in this ever changing business scenario, success of the company lies in understanding the customer preferences, tastes and anticipating the changes required in existing or new products being offered. it was desired to develop a model which allows decision makers to decompose a complex problem in a hierarchical structure to show the relationship of the goals, objectives, criteria and alternative...

ISO/IEC 9126 (1991) established a practical way of decomposing software quality into a set of characteristics and subcharacteristics. Reconciling this approach to quality with a new standard for usability (ISO 9241-11) has led to a comprehensive framework for software product quality which is being incorporated in a revision to ISO/IEC 9126. The new framework defines three perspectives: interna...

The present study aimed to investigate and identify factors affecting the intention to buy of Islamic Azad University students to foreign brands of clothing among the students of this university in Tehran has been carried out. In which the impact of individual characteristics (unique needs and brand attitude) and normative characteristics of students (normative influence and brand awareness) on...