Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

Studies of the relationship between purchase intentions and purchase behavior have ignored the possibility that the very act of measurement may inflate the association between intentions and behavior, a phenomenon called “self-generated validity.” In this research, the authors develop a latent model of the reactive effects of measurement that is applicable to intentions, attitude, or satisfacti...

In a culture where collectivism is pervasive such as China, social norms can be one of the most powerful tools to influence consumers’ behavior. Individuals are driven to meet social expectations and fulfill social roles in collectivist cultures. Therefore, this study was designed to investigate how Chinese consumers’ concern with saving face affects sustainable fashion product purchase intenti...

This paper presents the results of six case studies in two modules, one in the automotive industry and the other in the laptop computer industry. Each module contains a company and two of its suppliers. The objective of the study is to find out the effect of the customer’s power on the supplier’s choice of scheduling practice and response strategy to unexpected schedule changes. Managers in eac...

This paper considers the effects for offering a "would-notvote" option in contingent valuation (CV) questions framed using the referendum format. This approach arises from a suggestion made by the National Oceanic and Atmospheric Administration's (NOAA) panel on contingent valuation. The NOAA panel was asked to evaluate the use of this method for estimating the economic value of nonmarketed env...

the present study aimed to study guidelines for jihad-e-keshavarzi organization of gilan province to become learning organization through strengthening organizational citizenship behavior and attitudes of employees. a questionnaire based survey was applied to 159 employees estimated through stratified random sampling. the face and content validity of questionnaire was confirmed by panel of expe...