Software-as-a-Service providers have been growing fast while the contemporary research literature has neglected analysis of their business-critical marketing and sales processes. In this paper we collect the key factors characterizing how to market and sell SaaS to business customers into an eight dimensional model. We also use an explorative multi-case study to observe six SaaS providers and v...

Background: Benevolent marketing is one of the new and ethical strategies of marketing businesses to create special value for the customer, according to which a direct relationship between selling the product and helping the business to a charity or charity is defined and promoted to fulfill responsibility. Becomes corporate social. The main purpose of this article is to identify and rank benev...

Population-wide obesity prevention and treatment programs are fundamental to addressing the increasing overweight and obesity rates in socioeconomically disadvantaged populations. Innovative recruitment strategies, including proactive marketing strategies, are needed to ensure such programs have universal reach and target vulnerable populations. This study aimed to determine the success of proa...

HARDWOOD MARKET REPORT is pleased to present “Changes and Trends in the Pallet Industry” in this issue, the final of a three-part series. This paper was produced by Robert J. Bush, Associate Professor and Director, Center for Forest Products Marketing and Management, Department of Wood Science and Forest Products, Virginia Tech, Blacksburg, Virginia; Philip A. Araman, Project Leader, USDA Fores...

The high number of motorized vehicle population in Indonesia makes the potential need for motor services high. users reflects very dense activity community, increasing facilities that can simplify and cut time servicing vehicles are supported by existing information systems. motorcycle service development systems is background Carimontir to create technology based on applications. With this app...

1.1 Overview One of the interesting changes in the last twenty years as the developed economies became service economies is that the emphasis in marketing changed from transactions to relationships. This shift is still not fully comprehended by many business people, but it is radically reshaping the effective methods of doing business. In the twentieth century, mass marketing took over, thanks ...

This paper explores the reliability of Webster’s (1990) instrument for measuring the marketing culture of an organisation. Using data from 1400 Western Australian employees of a large national public sector service organisation, a detailed analysis is made of the reliability of Webster’s(1990) six dimensions. These dimensions of service quality, interpersonal relationships, selling task, organi...

The commercial use of the Internet for service provision has deeply changed the environment where human-computer interaction takes place. Web interfaces are now integrated in overall service provision, and are designed for a huge and diversified set of potential users, in an uncontrolled context. With the aim of understanding customer interaction needs and improving the methods of requirements ...