The understanding of information communicated over social networks enables quick tracking of real events as they occur. In other cases, where the “crowd” factor is on high note, it is possible to identify events and to evaluate their magnitude, even before they occur. A full assessment of the content generated by social network users is very complex. This, due to the gigantic volume of data com...

This web appendix reports the results of a lab experiment which attempts to replicate the main findings of ‘Social Networks, Personalized Advertising and Privacy Controls’.

Paralleling the growing political stability and economic opportunity in Latin America is the

There are few marketing studies of social learning about new technologies in lowincome countries. This paper examines how learning through opinion leaders and social networks influences demand for non-traditional cookstoves – a technology with important health and environmental consequences for developing country populations. We conduct marketing interventions in rural Bangladesh to assess how ...

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Auctions have been studied extensively as an economic marketplace. The economist’s focus is on modeling final sales prices, but the processes that give rise to those outcomes are rarely studied in great detail. This research is intended to provide that complementary perspective. We show how the interactions between bidders in an auction unfold in a dynamic pattern of bids and counter-bids, and ...