نتایج جستجو برای: supply chain cooperative advertising
تعداد نتایج: 505702 فیلتر نتایج به سال:
Supply Chain Operations Reference (SCOR) model is developed and maintained by the Supply Chain Council (SCC). The model is a reference model which can be utilized to map benchmark and improve the supply chain operations. SCOR model provides companies with a basic process modeling tool, an extensive benchmark database by defining a set of supply chain metrics. This paper explains the process and...
This work deals with subsidy transfer from a manufacturer to a retailer through the distributor in cooperative advertising. While the retailer engages in local advertising, the manufacturer indirectly participates in retail advertising using advertising subsidy which is given to the distributor, who in turn transfers it to the retailer. The manufacturer is the Stackelberg game leader; the distr...
one of important issues in designing a supply chain is supplier selection. this issue is complicated, because each supplier should satisfy some criteria from buyer and choosing among them is actually a multi criteria decision making problem. so, there is a need for a structured and systematic approach to solve this problem. in this article, we address supplier selection in an advertising indust...
spurred by intensifying competition in global markets, most companies have been increasingly implementing supply chain management (scm) and information systems (is) practices. as well, globalization policies have created a more intensive competition amongst manufacturers; in additional the priority of supply over demand, market competition and importance of some factor such as quality, accounta...
This paper concerns coordination of enterprise decisions such as suppliers and components selection, pricing and inventory in a multi-level supply chain composed of multiple suppliers, a single manufacturer and multiple retailers. The problem is modeled as a three-level dynamic non-cooperative game. Analytical and computational methods are developed to determine the Nash equilibrium of the game...
The successful implementation of supply chain management depends on many soft issues (strategic/behavioural) such as organizational resistance to change, inter-functional conflicts, joint production planning, profit sharing, team oriented performance measures, channel power shift, information sharing, real time communication, inventory and technical compatibility (Min & Zhou 2002). Many of the ...
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