In today’s fast marketing over the Internet or online, many retailers want to trade at the same time and change their marketing strategy to attract more customers. Some of the customers may decide to cancel their orders partially with a retailer due to various reasons such as increase in customer’s waiting time, loss of customer’s goodwill on retailer’s business, attractive promotional schemes ...

We examine how labor mobility restrictions in the form of non-compete clauses employment contracts affect employee behavior. Using mutual fund industry as testing laboratory, we show that managers respond to higher job termination costs due increased enforceability by increasing their contribution employer's revenue. They do so improving performance, while also window dressing attract new custo...

A display window or store is the shop’s that designed to items for sale attract customers stores. Window dressing depends on visual merchandising done make a better impression and implies something dishonest. Knowing customer from inside outside through demographic data like ages, psychographics, lifestyles, behaviors main factor must be kept in designer’s mind. The designer takes colors, light...

Fast food restaurants often attract their target consumers with taste, price, and level of customer service. Specific dimensions must also be considered when making purchases to customers these restaurants. This study aims give new entrants in the fast business a basis for what they should concentrate on draw Generation Y customers. 385 participants received an online survey, descriptive statis...

This study aimed at providing a systematic method to analyze the characteristics of customers’ purchasing behavior in order to improve the performance of customer relationship management system. For this purpose, the improved model of LRFM (including Length, Recency, Frequency, and Monetary indices) was utilized which is now a more common model than the basic RFM model apt for analyzing the cus...

Perumda BPR Bank Magelang has various credit products in Magelang, played a role financing to the community, but competitive competition requires implement marketing strategies that are accordance with current situation and conditions. The purpose of this study is analyze using SWOT analysis on Bank, results quadrant 1 or aggressive very profitable position, strategy greatest value SO strategy....

This journal contains the communication strategy of Unit Link Product Marketing PT. Manulife Life Insurance to Attract Prospective Customers which is focused on steps in describing undertaken by increasing number its customers. The research method descriptive qualitative with data analysis techniques Interactive Model Matthew B. Miles and A. Michael Huberman. results study obtained an illustrat...