This paper examines the empirical relationship between alcohol advertising placements in magazines and adolescent readership. Poisson and negative binomial regressions are applied to count data on cumulative placements by beverage for 35 major magazines during the years 1997-2001. The results indicate that demographics other than youth readership determine the placement of alcohol advertisement...

BACKGROUND Knowledge Translation is a process that includes synthesis, dissemination, exchange and application of knowledge to improve the health, services and products In this study we have attempted to examine the knowledge translation practice and its perceived barriers on the universalities and research institutes (research sector) in Iran. METHODS Both qualitative and quantitative approa...

The purpose of the study is to create the advertising more effective to influence the audience being targeted. The study mainly concerned with the advertisement campaigns to target the audiences belonging from the different cultures. The theory posits that the combination of factors such as humor, medium uniqueness, marketing strategy, national cultures and consumer motives all constitute the e...

Naturalistic stimuli evoke highly reliable brain activity across viewers. Here we record neural activity from a group of naive individuals while viewing popular, previously-broadcast television content for which the broad audience response is characterized by social media activity and audience ratings. We find that the level of inter-subject correlation in the evoked encephalographic responses ...

William Shakespeare has been part of the cinema since 1899. In the twentieth century almost a thousand films in some way based upon his plays were made, but the vast majority of those which sought to faithfully present his plays to the cinema audience failed at the box office. Since the start of the twenty-first century only one English language film using Shakespeare’s text has made a profit, ...

Although the question of equal rights for members of the female sex was raised during the founding of the New England colonies (as, for example, when Anne Hutchinson challenged the Puritan theocracy of Boston), such equality has yet to be fully reached in America in fact (or in law) in 1977. The 1970s witnessed a growing agitation for “women’s rights” and, with the enactment of Title IX of the ...

In this study, more than 398 high-school students through cluster stratified sampling method were chosen in Hamedan. The data were gathered by a questionnaire and statistical indexes like T.Test, variance analysis, Pearson correlation, multivariable regressions, factor analysis and path analysis were applied. The results show that the average of political participation is 14.83 out of 27.85 and...

Studies have shown that some musical pieces may preferentially activate reward centers in the brain. Less is known, however, about the structural aspects of music that are associated with this activation. Based on the music cognition literature, we propose two hypotheses for why some musical pieces are preferred over others. The first, the Absolute-Surprise Hypothesis, states that unexpected ev...