background: traditional cigarette advertising has existed in the us for over 200 years. studies suggest that advertising has an impact on the initiation and maintenance of smoking behaviors. in recent years, electronic cigarettes (e-cigarettes) emerged on the market as an alternative to the traditional tobacco cigarette. the purpose of this study was to describe advertisements in popular us mag...

Men overestimate the degree of muscularity that is attractive to women, and women overestimate the degree of thinness that is most attractive to men. Consistent with the thesis that sociocultural input influences such body type preferences and beliefs, we postulated that magazines aimed at a male audience would portray a more muscular male body ideal than would magazines aimed at a female audie...

The tobacco industry indicates that it does not advertise ih magazines that reach a high percentage of young people. To avoid reaching teens, current tobacco industry practice is to use circulation data to assess the number of young people who receive a magazine. Results from the reported study demonstrate that using circulation data is not an accurate method for estimating the size of the teen...

in this article we study the attitudes of iranian cinema audience toward popular films. affected by classic elite cultural theories, popular culture and consumers of popular culture have been humiliated for many years. according to this theories, audience of popular magazines, popular music, popular films and other popular culture products, have been considered as passive victims. cultural stud...

BACKGROUND In the United States, skin cancer is the most commonly diagnosed cancer, with an estimated 5 million people treated per year and annual medical treatment expenditures that exceed 8 billion dollars. The purpose of this study was two-fold: 1) to enumerate the number of advertisements for skin products with and without Sun Protection Factor (SPF) and to further analyze the specific adve...

The present article shows that all scientific texts included in journals, magazines, and newspapers are vulnerable to the penetration of hedges and boosters.  However, it was found that scientific texts in the three corpora tended to open up the possibilities of alternative voices rather than narrowing them down. The relatively higher frequency of occurrence of hedges in comparison with booster...

BACKGROUND Traditional cigarette advertising has existed in the US for over 200 years. Studies suggest that advertising has an impact on the initiation and maintenance of smoking behaviors. In recent years, electronic cigarettes (e-cigarettes) emerged on the market as an alternative to the traditional tobacco cigarette. The purpose of this study was to describe advertisements in popular US maga...

OBJECTIVE To examine the relationship between the quantity and content of information about mammography in popular magazines and the educational level of their target audience. DESIGN Articles published in popular magazines from January 1988 through April 1994 in which >or= 25% of all readers were females >or= 35 years of age were identified (n=65). We used the proportion of readers who were ...