نتایج جستجو برای: bilingual advertising
تعداد نتایج: 26825 فیلتر نتایج به سال:
The purpose of this study was to provide a model for surveying the effect of attitude towards sport advertising on perceived value and purchase intention. The research is applied in terms of purpose and descriptive and survey in terms of data collection method. Data collection tools were included of questionnaire, interview and library study. The statistical population of this research was cust...
The present study aimed to investigate the effects of electronic word of mouth (e-WOM) advertising on the sports customers' purchase intention with emphasis on the mediator role of consumer’s involvement. 270 sport customers voluntarily filled out the Bambauer-Sachse and Mangold electronic word of mouth advertising (2011), McQuarrie's consumer involvement (1992) and the Diallo (2012) and Park e...
This study explores whether exposure to advertisements that focus on the negative effects of tobacco industry advertising and promotion at the point of sale (anti-POS advertising) influence: (i) attitude toward POS advertising; (ii) perceived impact of POS advertising on youth smoking; and (iii) support for a ban on tobacco promotion at the POS among adult non-smokers in New York. Data are from...
We develop a simple model in which firm-specific advertising has cooperative and predatory effects. Our model is set in a static spatial market where firms are naturally segmented into two distinct submarkets: several large firms located in the core, with small firms operating as a fringe. We test the net effect of the offsetting market size and market share effects of both fringe and core firm...
This study examined the effectiveness of advertising in the context of commercialization congruence between online advertising and Web sites. Specifically, we separated commercialization congruence into commercial and noncommercial sectors, and drew from schema-congruence theory to consider the effects of commercialization congruence that may influence attitudes toward advertising. We employed ...
UNLABELLED Evidence-based practice requires that clinical decisions be based on evidence from rigorously controlled research studies. At this time, very few studies have directly examined the efficacy of clinical intervention methods for bilingual children. Clinical decisions for this population cannot, therefore, be based on the strongest forms of research evidence, but must be inferred from o...
Today, more of the world's population is bilingual or multilingual than monolingual. In addition to facilitating cross-cultural communication, this trend also positively affects cognitive abilities. Researchers have shown that the bilingual brain can have better attention and task-switching capacities than the monolingual brain, thanks to its developed ability to inhibit one language while usin...
As the field of bilingual acquisition has made significant advances in recent years, there has been a surge of interest in the acquisition of Chinese languages in bilingual and multilingual contexts. This article serves a dual purpose: (1) to discuss some theoretical and methodological issues in bilingual acquisition with special reference to Chinese languages as target languages in bilingual a...
Parallel sentences can benefit many NLP applications (e.g., machine translation, cross language information retrieval.) In this paper, the candidate bilingual webs pages are returned by submit sentence pairs to search engine and then validated by surface patterns. We propose an algorithm to candidate bilingual resource extraction and filter useless bilingual web pages. The pair sentences includ...
Emotions in code-switching text can be expressed in either monolingual or bilingual forms. However, relatively little research has placed emphasis on code-switching text. The challenges of this task include the exploration both monolingual and bilingual information of each post and capturing the informative words from the code-switching context. To address these challenges, we propose a Bilingu...
نمودار تعداد نتایج جستجو در هر سال
با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید