Fiona Macpherson (2012) argues that various experimental results provide strong evidence in favor of the cognitive penetration of perceptual color experience. Moreover, she proposes a mechanism for how such cognitive penetration occurs. We argue, first, that the results on which Macpherson relies do not provide strong grounds for her claim of cognitive penetrability; and, second, that, if the r...

Computationally-enriched crafts are activities that blend the advantages of computational media with the affective, social, and cognitive affordances of children's crafts. In this paper, we describe a design application, Popup Workshop, whose purpose is to introduce children to the craft (and engineering discipline) of pop-up design in paper. We describe the fundamental ideas behind computation...

Happiness studies show that there has been no discernable rise in happiness in the United States between 1959 and 2004, yet the same period saw per capita income nearly triple. Dwight Lee modifies the theory of consumer demand to resolve this apparent conflict. Using the concepts of consumer surplus and rising incomes causing demand shifts, Lee posits that the law of downward sloping demand onl...

government, support policies with regard to egg producers and consumers were investigated for a set of four (1st to 4th) economic, social, and cultural development plans (1989 - 2008).the supports regarding egg production were estimated through producers and consumers support estimate indicators (pse & cse respectively). the results indicated, that support of producers in the first, third and f...

Banner advertising is a popular means of promoting products and brands online. Although banner advertisements are often designed to be particularly attention grabbing, they frequently go unnoticed. Applying an eye-tracking procedure, the present research aimed to (a) determine whether presenting human faces (static or animated) in banner advertisements is an adequate tool for capturing consumer...

Online retailing is dominated by a channel structure in which a retailer either buys products from competing manufacturers and resells to consumers (wholesale scheme) or lets manufacturers directly sell to consumers on its platform for a commission (platform scheme). Easy access to publicly available third-party information such as product reviews which facilitate consumers' purchase decisions ...

abstract the objective of this study is evaluation of government’s optimum combination of policy instruments on per capita consumption of bread and the share of this product in food cost of families in different income classes. the minimization of changes in dead weight loss function is used in this study. by using boot strop method and on base of normal distribution for supply elasticity and d...

Most E-commerce web sites and online communities provide interfaces and platforms for consumers to express their opinions about a specific product by writing personal reviews. The fast development of E-commerce has caused such a huge amount of online product reviews to become available to consumers that it is impossible for potential consumers to read through all the reviews and to make a quick...