abstract as literary texts have different layers, they are open to various political, social and cultural interpretations and readings. the main purpose of orators is to persuade their audience.thus, orators must be familiar with intra-textual factors (residing inside language) and situational factors (residing outside language), such as social, political, and cultural factors, in order to be a...

this study explores the use of the english locution i love you in the american context. the data were collected through a focus discussion group and a survey questionnaire. 120 college undergraduate students from a large public american university participated in the study with 28 attending the focus discussion group and 92 completing the survey questionnaire. the findings indicated that the us...

this study explores the use of the english locution i love you in the american context. the data were collected through a focus discussion group and a survey questionnaire. 120 college undergraduate students from a large public american university participated in the study with 28 attending the focus discussion group and 92 completing the survey questionnaire. the findings indicated that the us...

the present study aimed at investigating whether vocabulary-learning strategies had any impact on the vocabulary learning of iranian efl learners. the participants of the study were 67 male and female undergraduate university students, majoring in english translation and english literature at islamic azad university, north tehran branch, who were taking “reading comprehension ii” course. in ord...

This study argues that including aspects of user experience relevant to the user’s knowledge of a product’s context-of-use in the early stages of product design can enhance the design of product usability. To explore these issues, research was undertaken to respond to three research questions: (i) What aspects of user experience influence people’s understanding of product usability? (ii) What i...