Past research is not clear on the process by which rhetorical questions influence persuasion (i.e., increased focus on message arguments vs. on the persuasion agent). Based on recent theories of persuasion knowledge and rhetorical figures in advertising, our model delineates conditions under which rhetoricals are likely to enhance argument elaboration (low salience of the rhetorical) and those ...

This study investigates the process of generalizing a learned sub-lexical contrast across speakers of different non-native accents of English. We examine the generalization of a novel cue (voicing-cued release) that is non-contrastive in English, but contrastive in the manipulated speech of our L2 speakers of English, to a speaker with the same or different L1 as our training speakers (Exp. 1)....

Contrastive rhetoric examines differences and similarities in writing across cultures. Although mainly concerned with student essay writing in its Ž rst 30 years, the area of study today contributes to knowledge about preferred patterns of writing in many English for speciŽ c purposes situations. This article discusses some of the new directions contrastive rhetoric has taken. Following a brief...

This paper provides a corpus-based generic characterization of appointment-scheduling dialogues—a type of task-oriented conversation—by concentrating on the rhetorical and thematic choices made by the speakers that produce them. The analytical tools used for this study are Rhetorical Structure Theory (RST), the notion of Theme as defined in Systemic Functional Linguistics, and Thematic Progress...

The paper discusses the development of rhetorical analyses of political addresses from classical antiquity to modern political communication. A specific genre, the ‘epideictic address’, is described in detail. It concerns addresses by representative persons. Most epideictic addresses turn out to be ‘hybrid’ texts because they combine an orientation towards (rhetorical-political) persuasion with...