Due to competitive environment, companies want to create a durable relationship with their customers. Building effective customer relationship management, companies should estimate customer lifetime value (CLV). CLV is normally calculated in terms of recency, frequency and monetary (RFM) variables. Allocating resource to customers’ segments regarding to communication channel based on CLV can be...

Abstract: Customer reviews of goods sold on shopping sites are pivotal factors to affect the potential purchasing behavior. However, some traditional classification methods are too simplistic to take buyers’ feelings and emotions into full consideration. In this paper, an extended asynchronous spiking neural P system with local synchronization and weighted synapses is proposed to achieve the se...

Clustering on uncertain data, one of the essential tasks in data mining. The traditional algorithms like K-Means clustering, UK Means clustering, density based clustering etc, to cluster uncertain data are limited to using geometric distance based similarity measures and cannot capture the difference between uncertain data with their distributions. Such methods cannot handle uncertain objects t...

Data mining plays important role in marketing and is quite new. Although this field expands rapidly, data mining is still foreign issue for many marketers who trust only their experiences. Data mining techniques cannot substitute the significant role of domain experts and their business knowledge. In the other words, data mining algorithms are powerful but cannot effectively work without the ac...

Online group buying is an effective marketing method. By using online group buying, customers get unbelievable discounts on premium products and services. This not only meets customer demand, but also helps sellers to find new ways to sell products sales and open up new business models, all parties benefit in these transactions. During these bleak economic times, group buying has become extreme...

The introduction of data mining methods in the banking area due to the nature and sensitivity of bank data can already be considered of great assistance to banks as to prediction, forecasting and decision support. Concerning decision making, it is very important a bank to have the knowledge of (a) customer profitability and customers’ grouping according to this parameter and (b) association rul...

  The unprecedented growth of competition in the banking technology has raised the importance of retaining current customers and acquires new customers so that is important analyzing Customer behavior, which is base on bank databases. Analyzing bank databases for analyzing customer behavior is difficult since bank databases are multi-dimensional, comprised of monthly account records and daily t...

Today, increased level of customer awareness caused themto access to the other suppliers easily and they can get their servicesfrom the competitors with similar or even better quality and same price.Therefore, focusing on customers and preventing them to leave, has beenthe most important strategy for any company. Researches have shownthat retaining former customers is cheaper than attracting ne...

The rapid growing of information technology (IT) motivates and makes competitive advantages in health care industry. Nowadays, many hospitals try to build a successful customer relationship management (CRM) to recognize target and potential patients, increase patient loyalty and satisfaction and finally maximize their profitability. Many hospitals have large data warehouses containing customer ...