The authors develop and estimate a conceptual model of how different aspects of customers’ relationships with the brand community influence their intentions and behaviors. The authors describe how identification with the brand community leads to positive consequences, such as greater community engagement, and negative consequences, such as normative community pressure and (ultimately) reactance...

Nowadays, an open-market which provides sellers and consumers a cyber place for making a transaction over the Internet has emerged as a prevalent sales channel because of convenience and relatively low price it provides. However, there are few studies about CRM strategies based on VIP consumers for an open-market even though understanding VIP consumers’ behaviours in an openmarket is absolutely...

Facing the buyers’ market, many industries are now shifting from mass production to mass customization. Product configuration aiming to configure customized products from smaller parts or modules according to the individual needs of customers is a key enabling technology for mass customization paradigm. Product Configuration Design (PCD) may satisfy the requirements of individual customers with...

Knowledge-based recommender technologies provide a couple of mechanisms for improving the accessibility of product assortments for customers, e.g., in situations where no solution can be found for a given set of customer requirements, the recommender application calculates a set of repair actions which can guarantee the identification of a solution. Further examples for such mechanisms are expl...

The objective of this study is to analyse the diagnostic performance of the circumpubertal dental maturation phases for the identification of individual-specific skeletal maturation phases. A total of 354 healthy subjects, 208 females and 146 males (mean age, 11.1 ± 2.4 years; range, 6.8-17.1 years), were enrolled in the study. Dental maturity was assessed through the calcification stages from ...

During the last two decades, the mobile communication has become a dominant medium of communication. In numerous countries, especially the developed ones, the market is saturated to the extent that each new customer must be won over from the competitors. Advancements in technology and rapid improvements in telecom industry have provided customers with many choices. Customer retention is one of ...

The dissertation considers the heterogenity of firms. It consists of a theoretical and an empirical part. In the theoretical part it is examined to what extent asymmetries between customers have an impact on firm behavior. In the empirical part, the author analyzes the level of heterogeneity of firm performance within industries. Chapter 1 introduces the reader into the topic of firm heterogene...

Objective Most of the experts in marketing consider the market (store) environment as an effective factor to attract customers which is used as a strategy to create a pleasant purchasing experience for the customers and influence the consumers’ behavior. Nowadays, hypermarkets pay more attention to the custormers’ comfort while purchasing and try to use a variety of strategies, nice background ...

The proliferation of interactivity between Web content producers and consumers underscores the development of the Internet in recent years. In particular, customer reviews posted on the Web have grown significantly. Because customers represent the primary stakeholder group of a company, understanding customers’ concerns expressed in these reviews could help marketers and business analysts to id...