any company or organization, whether large or small, needs marketing plan for the achievement of its marketing and corporate objectives, an output of which is marketing strategies. the correct implementation of marketing strategies is the final stage of the planning process and an assurance of its marketing success. findings of marketing researches reveal that companies applying marketing strat...

Abstract With the continuous improvement of technology and residents’ living standards. Should actively adapt to opportunities challenges brought by Internet tourism marketing model, For sustainable rapid development on wings takeoff. In this paper, based a brief explanation basic theory database marketing, achieve marketing. Adopted ecotourism boutique routes, Implementing multi-faceted channe...

OBJECTIVES Both caspofungin and voriconazole were initially approved by the FDA with very narrow indications. Our aim was to evaluate the utilization patterns and comparative effectiveness of these agents early after marketing before any labeling change occurred. METHODS This was a retrospective cohort study utilizing a large healthcare database in the United States. Patients who received at ...

Agricultural products have a main role in nonoil exports. Pistachio is one of the country's mostimportant export products. Thus, this study is aimed at evaluating and identifying pistachiomarketing in Rafsanjan which is carried out in 2011. This is applied study and its methodology iscorrelation. The statistical population was 120 agricultural extension experts of Rafsanjantownship were studied...

Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...

Reviews the criticism on the 4P Marketing Mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular Marketing Mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the Marketing Mix when applied in online environments namely the role of the Ps in a virtual...

In this paper, an original approach to database summarization is applied to a massive data set provided by a bank marketing department. The summarization process is based on an incremental and hierarchical conceptual clustering algorithm, building a summary hierarchy from database records. Levels of the hierarchy provides some views with different granularities over the entire database. Each su...

The three dichotomies model, first proposed in Hunt (1976), restricts marketing science to the positive half of the positive-normative dichotomy. We argue that the "necessity challenge" of the positive-normative dichotomy in Robin (1977) stands, and that the positive half of the positive-normative dichotomy is virtually empty if all of the normative terms are removed. Thus marketing, as current...

In the practice of Digital Marketing (DM), Web Analytics (WA) and Key Performance Indicators (KPIs) can and should play an important role in marketing strategy formulation. It is the aim of this article to survey the various DM metrics to determine and address the following question: What are the most relevant metrics and KPIs that companies need to understand and manage in order to increase th...