نتایج جستجو برای: environmental marketing

تعداد نتایج: 421010  

بخشوده, محمد, واثقی, الهه,

In this study, marketing situation, problems and services of Dutch Roses was investigated in Isfahan province as a main rose producing region in Iran. In this context, marketing margin, share of marketing agents in marketing margin, marketing cost coefficients and marketing efficiency were calculated and marketing path and marketing services of roses flower including harvesting, transportation,...

ژورنال: مدیریت شهری 2016
Akbari , Peyman , Nazari, Kamran , Nazari, Mohammad , Rostami, Reza , Shokri, Saber ,

The aim of this study was to analyze the impact of organizational learning and marketing metrics on the marketing performance in the Elon Plast Company of Kermanshah province. It is a functional purpose study with descriptive – survey method. The statistical population includes 100 employees of Elon Plast Company in Kermanshah province. A sample of 80 people was chosen using Cochran formula. Da...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه گیلان - دانشکده علوم انسانی 1393

this thesis aims at putting together two of the vestest areas of study there is in humanities: bioethics and literature. the two novels in question, oryx and crake and the year of the flood, are considered as some of the most succssful examples of spculative fiction. in these novels the biological and environmental issues raised as looked at from a bioethics point of view.

2000
Lynette Knowles Mathur Ike Mathur

Event study methodology is used to examine the wealth effects, or stock 1993; Shrum, McCarty, and Lowrey, 1995). As these perceptions have increased, the green movement has received a great price reactions, to corporate announcements of green marketing activities. Two procedures for measuring stock price reactions and two different degree of attention by the public in such areas as the media, t...

The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...

2013
Norazah Mohd. Suki Norazah Mohd Suki

Consumers' awareness on products marketed in green marketing is important in guiding their purchasing decision of green products. This study aims to examine the influence of consumers' environmental concerns, awareness of green product, price and brand image on their purchasing decision of green products. A total of 200 completed responses were collected in the survey. Responses were randomly d...

محمد چیذری, , مینا موسوی, ,

Potatoes are the third most important food crop in Iran. But fluctuations in the production of potato have made imbalances in supply and demand. Lack of appropriate planning for cultivation and marketing operation and farmers’ little knowledge of marketing provides a ground for uncertainty about marketing. To compete successfully in markets, knowledge on marketing is necessary. Succeeding in ma...

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