Currently technology continues to progress where the impact given is very large, especially in business world. Sosial media Instagram one of platforms most widely used by people conducting marketing activities or commonly called Media Marketing Activities. This study aims determine whether influence sosial carried out Chatime has an on customer response, namely e-wom and commitment which mediat...

Purchase timing of households is usually modeled at the category level. Marketing efforts are however only available at the brand level. Hence, to describe category-level interpurchase times using marketing efforts one has to construct a category-level measure of marketing efforts from the marketing mix of individual brands. In this paper we discuss two standard approaches suggested in the lite...

the present paper focus on itc notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. an experimental design with 693 participants was used. the results shows that consumers like cause related marketing campaigns and ready to do extra ef...

We examine consumers' brand choice behavior on over-the-counter drugs in a discrete choice model with learning while accounting for valuation carryover and unobserved heterogeneity. The model we employ allows us to separate the effect of concurrent marketing promotions from the impact of perceived product quality valuation accrued through past experiences with the drug. Further, it lets us iden...

recently, internet is widely used in our daily life, caused online customer growing rapidly, then the amount of online store rising quickly. therefore, it is an important issue for online stores to stand out from the crowd, even boost sales and profit. many enterprises had invested resource on online store, but great amount of stores were closedown. the major reason is operator spend many effor...

This chapter introduces the framework and causal model of customer value, customer satisfaction, brand loyalty, and customer relationship management performance in terms of the innovative manufacturing and marketing solutions. It argues that dimensions of customer value, customer satisfaction, and brand loyalty have mediated positive effect on customer relationship management performance. Furth...