نتایج جستجو برای: market segmentation

تعداد نتایج: 244652  

Journal: :European Journal of Operational Research 2014

K. Kazemi N. Noorizadeh

Background: Accurate brain tissue segmentation from magnetic resonance (MR) images is an important step in analysis of cerebral images. There are software packages which are used for brain segmentation. These packages usually contain a set of skull stripping, intensity non-uniformity (bias) correction and segmentation routines. Thus, assessment of the quality of the segmented gray matter (GM), ...

2016

A distributor of Apple products' experiences numerous difficulties in developing marketing strategies for new and existing mobile product entries that maximize customer satisfaction and the firm's profitability. This research, therefore, integrates market segmentation in platform-based product family design and conjoint analysis to identify iSystem combinations that increase customer satisfacti...

1998
Wayne Archer

It has long been a theme of real estate professionals that real estate markets are economically fragmented. These markets are presumed to be characterized by product differentiation, by small and isolated sub-pools of participants, and by market segmentation. This view is intuitively compelling, but sobering. It taints the prospects for modern econometric forecasting of office markets because e...

Journal: :Journal of health economics 2012
Ida Ferrara Paul Missios

In this paper, we examine the role of insurance coverage in explaining the generic competition paradox in a two-stage game involving a single producer of brand-name drugs and n quantity-competing producers of generic drugs. Independently of brand loyalty, which some studies rely upon to explain the paradox, we show that heterogeneity in insurance coverage may result in higher prices of brand-na...

2009
Aubhik Khan Julia K. Thomas

We examine a monetary economy wherein endogenous asset market segmentation permits the extent of household participation in open market operations to smoothly vary with changes in aggregate conditions. While we impose no stickiness at the microeconomic level in either prices or portfolio adjustment, we …nd that our ‡exible asset market segmentation can deliver gradual adjustment in the aggregat...

Journal: :مدیریت بازرگانی 0
محمد رحیم اسفیدانی استادیار، مدیریت بازاریابی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران سید محمد محمودی دانشیار، مدیریت سیستم های اطلاعاتی، دانشکده مدیریت، پردیس فارابی دانشگاه تهران، قم، ایران مسعود کیماسی استادیار، مدیریت سیاست گذاری، دانشکده مدیریت، دانشگاه تهران، تهران، ایران حمزه محمدی کارشناس ارشد مدیریت اجرایی، دانشکده مدیریت، پردیس فارابی دانشگاه تهران، قم، ایران محمدرضا پارسافرد دانشجوی دکتری مدیریت مالی، دانشکدة مدیریت، پردیس البرز دانشگاه تهران، کرج، ایران

goal of any enterprise is to be more efficient and gain morebenefits. market segmentation in most areas, particularly retail bankingindustry, is a strategic tool for optimum allocation of resources and as aresult achieving this objective. this study with the purpose of retailbanking market segmentation is based on the benefits expected. toaccomplish this goal, in addition to field studies throu...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده فنی مهندسی 1387

the outcome of this research is a practical framework for “idea generation phase of new product development process based on customer knowledge”. in continue, the mentioned framework implemented in a part of iran n.a.b market and result in segmenting and profiling this market. also, the critical new product attributes and bases of communication message and promotion campaigns extracted. we have...

2005
Stephen D. Williamson

A segmented markets model of monetary policy is constructed, in which a novel feature is goods market segmentation, and its relationship to conventional asset market segmentation. The implications of the model for the response of prices, interest rates, consumption, labor supply, and output to monetary policy are determined. As well, optimal monetary policy is studied, as are the costs of infla...

2010
Lyndon Simkin

More than thirty years ago, Wind’s (1978) seminal review of research in market segmentation culminated with a research agenda for the subject area. The priorities included exploring the applicability of new segmentation bases across different products and contexts, developing more flexible data analysis techniques, creating new research designs and data collection approaches, developing new con...

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