It is insufficient for policymakers to focus solely on resolving production issues without considering their marketing in order secure food security. This study, therefore, analyzed plantain the Ilorin metropolis of Kwara state, Nigeria. The study specifically looked at socioeconomic characteristics marketers area, assessed market margin and efficiency marketers, identified local structure, fac...

When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately boost profits. But that’s the easy part: Pricing usually consists of managing a relatively small set of numbers, and pricing analytics and tactics ar...

The study used newly introduced soymilk product to explore the effects of familiarity, exposure and product information on product usage. The results showed that familiarity affected usage, exposure positively influenced usage decisions but product information did not have effect on acceptability. The study suggests that the experience derived from product trial may have a greater effect on int...

The purpose of this study is to measure the impact of product perceive quality on purchase intention with level of satisfaction, for meeting this purpose the data was collected by individually through 122 questionnaires by adopting the convenience techniques. Using statistical software hypothesis shows that these variables have positive significant relationship. Practical contribution shows tha...

As a new form of social media, micro-blogging marketing has became a new choice to more enterprises. At present, Marketers confuse on how to measure and analyze micro-blogging marketing results. According to combine with current situation of micro-blogging operations, The study propose a model for measuring enterprise micro-blogging marketing results based on DAGMAR model. While, methods for me...

Since Google Trends and Google Insights for Search were launched, they provide a daily insight into what the world is searching for on Google, by showing the relative volume of search traffic in Google for any search query. An understanding of web search trends can be useful for advertisers, marketers, economists, scholars, and anyone else interested in knowing more about their world and what's...

In an effort to cut through the tremendous clutter that exists in today’s advertising space, marketers have resorted to increasingly radical tactics to capture consumer attention. One such popular tactic uses explicit sexual images in advertising, even when the sexual image has little relevance to the advertised product. For example, a recent print ad campaign for Toyo Tires showed a nude femal...

Keeping track of things as they move in space and time is a task common to scientists, marketers, spies, coaches, and more. Visualizations of complex information aid drawing inferences and conclusions but there are many ways to represent data. Here we show that the kinds of inferences people draw depend on the kind of visualization, boxes in tables or lines in graphs. Lines link and boxes conta...