In today's complex, dynamic and constantly changing environment, companies need to design and take systems and methods that can help them adapt themselves to the changeable and dynamic situation of competitive markets, and therefore improving marketing performance and generally the company’s performance. In this regard, business intelligence systems as a new method and tool can be considered as...

Soon after the MIS concept was formed in the mid-1960s, the marketing function applied it to its own information needs, creating a formal effort called the marketing information system, or MKIS. This study surveys Fortune 500 companies to reveal their pattern in MKIS usage. The ®ndings are compared to two previous studies a decade apart. It provides a gauge of the evolution of computer use not ...

Community-based social marketing is a relatively new approach in marketing which makes use of social networks within communities to disseminate marketing messages in a information campaign. Agent-based models can be used as a tool for exploring the sensitivity of such campaigns to the structure of social networks within target communities. We develop an agentbased model for a social marketing c...

Author Deborah Pitel is the marketing director for the Heritage Village Museum in Cincinnati, Ohio. She admits in the preface to her book that she had no experience in marketing when she was hired and so had to do some research to develop the necessary skills for the position. The books that she found on the subject of marketing for museums were written for larger institutions with in-house or ...

Relationship marketing is a paradigm shift and it is associated with the return of direct marketing both in business-to-business and business-to-consumer markets (Seth & Parvatiyar 1995). This paradigm shift in marketing focuses on acquisition and retention in building and ensuring long-term relations with clients and therefor requires the integration of proper communication principles. A long-...

OBJECTIVES Electronic detailing (e-detailing), the use of electronic devices to facilitate sales presentations to physicians, has been adopted and expanded in the pharmaceutical industry. To maximize the potential outcome of e-detailing, it is important to understand medical representatives (MRs)' behavior and attitude to e-detailing. This study investigates how information technology devices s...

Soon after the MIS concept was formed in the mid-1960s, the marketing function applied it to its own information needs, creating a formal effort called the marketing information system, or MKIS. This study surveys Fortune 500 companies to reveal their pattern in MKIS usage. The ®ndings are compared to two previous studies a decade apart. It provides a gauge of the evolution of computer use not ...

Agricultural products network marketing means fully introducing e-commerce systems into the sale process of agricultural products, using information technologies to publish and collect the demand and price information, and relying on agricultural production bases and logistics distribution systems to enhance brand images, improve customer services, develop online marketing channels and ultimate...