introduction: graduate (phd) students in medical sciences, who will form future faculties and investigators in iran’s universities of medical sciences, are not trained on scientific writing during their training. the present study describes the design, implementation, and evaluation of principles of writing biomedical research paper course. methods: the course, prepared based on an extensive se...

a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

This paper discusses the parallel writing tradition in East Asian languages and its representation in metadata. Parallel writing systems in these languages do not use the same scripts, but they all share a common scheme and have a well-established tradition in bibliographic data. Their data representation in the MARC bibliographic format is handled in a variety of ways. Even in the metadata wor...