Internet users all over the world are increasing day by day and showing great interest for online shopping. The main reason for the high usage of the internet is the affordable price of mobile gadgets and low internet tariff plans. Consumer behavior is influenced by various factors such as culture, social class, reference groups relationship, family, income level and income independency, age, g...

Shopping centers represent a substantial slice of the UK economy and have rightly attracted considerable research. Despite interest from academics and practitioners, little research attention has been paid to the market segmentation of shoppers. Proactive marketing management is a feature of only a minority of UK shopping centers. The marketing communications of most would appear to be aimed ma...

Do people derive more enjoyment from activities that match how they ideally want to feel (their "ideal affect")? Affect valuation theory (AVT) predicts that they do; however, no study has directly examined whether this is the case. Therefore, the authors conducted 4 studies that examined whether valuing calm and other low arousal positive states (LAP) increased enjoyment of calming (vs. excitin...

As online games grow in importance as an electronic commerce application, researchers and practitioners increasingly believe that understanding online game player behavior is critical to the success of online game vendors. In an attempt to gain new insights into the determinants of behavioral intention to play online games, we propose a theoretical model that augments the theory of reasoned act...

Purpose – The purpose of this study is to analyse factors influencing subscribers’ usage of 3G mobile services in Taiwan. Design/methodology/approach – The research model, based on a technology acceptance model (TAM) and added perceived enjoyment, was tested by means of a two-stage structure equation modelling approach. Data were collected from 532 respondents via a web questionnaire survey. Fi...

This project describes a supermarket automation trolley based on an RFID reader. The is equipped with reader and electronic hardware system to make the transaction more convenient. card, whose price set into reader, used correct those items that are above certain number. value of item added sales bill shown LCD monitor when in front car programmed such some way it’ll move consistent user comman...

An empirical investigation of how local harmonic structures (e.g., chord progressions) contribute to the experience and enjoyment of uplifting trance (UT) music is presented. The connection between rhythmic and percussive elements and resulting trance-like states has been highlighted by musicologists, but no research, to our knowledge, has explored whether repeated harmonic elements influence a...

Mobile shopping is very popular nowadays. Many mobile shopping websites were founded in recent years, such as Yahoo! and Rakuten Ichiba. Most previous articles focused on theory of planned behavior, trust, flow, perceived usefulness, consumer usability preference, consumer shopping experience and decision-making, integrating technology acceptance model and perceived value. There are few studies...

This research investigated difficulties and challenges that older customers face in a supermarket environment in China, so as to understand the way in which the supermarket environment and service can improve older customers’ shopping experience. An ethnographic user study, which combines video-based direct observations, in-depth interviews and a cultural probe information gathering pack, has b...

On-line shopping is a recent phenomenon in the field of E-Business and is definitely going to be the future of shopping in the world. Most of the companies are running their on-line portals to sell their products/services on-line. Though online shopping is very common outside India, its growth in Indian Market, which is a large and strategic consumer market, is still not in line with the global...