The presence of social networks and computing device in form of secondary screens used in conjunction with television plays a significant role in the shift from traditional television to social television (sTV). In this research, we explore the overall secondary screen usage in terms of four conversation patterns each over different cultural social soundtrack related to different TV shows. We p...

We have developed and deployed several web-based tutors for C++ programming concepts. We have been remotely collecting usage data from these tutors, and analyzing them for the benefit of the students, the teachers and ourselves. In this paper, we will describe the tutors, the types of data collected, and the types of analysis we perform on the data for the benefit of the various constituencies ...

Product development becomes increasingly collaborative and knowledge-intensive in today’s industry. To gain competitive advantage an effective usage of information systems in new product development (NPD) is needed. Social software applications indicate further potential for usage in NPD, the so called “Product Development 2.0”, which is poorly understood in research so far. The purpose of this...

The purpose of this article is to explain how to conduct a multinomial logistic regression (MLR) to increase its usage among social work researchers. A challenge for social work researchers carrying out practice-based research is to incorporate statistical analyses that are comprehensible to clinicians. Another challenge is that categorical variables, as opposed to continuous, commonly occur in...

social marketing is defined as applying marketing tools to achievedesired social targets. in other words, social marketing is the usage ofcommercial methods to increase a target group's ability to admit a belief oran action. in this article, the effect of sport clubs reputation and name on animprovement and a change in their fans' behavior was studied. using semmethod, the results dem...

Introduction
 One of the main factors in widespread use internet all over world is undoubtedly smartphones With smartphones, which are also widely used among healthcare professionals, instant communication programs have gained an important place clinical practice, especially doctors. In this study, we aimed to determine prevalence internet, social networks, and media usage physicians using...

This paper critically reflects predictions that social and mobile media will revolutionize internal and external corporate processes and collaboration approaches by analyzing the current usage of social software and mobile media in various firm’s operational fields in German-speaking countries. It further aims at identifying some of factors that influence the implementation and application of s...

Cellphones provide a unique opportunity to examine how new media both reflect and affect the social world. This study suggests that people map their understanding of common social rules and dilemmas onto new technologies. Over time, these interactions create and reflect a new social landscape. Based upon a year-long observational field study and in-depth interviews, this article examines cellph...

Social Media Services like Social Network Sites and Microblogging services gain increasing attention from enterprises. This is on the one hand for internal usage but as well for utilizing these services, with hundred millions of users, for marketing purposes. Partly this is induced by customers losing trust in conventional advertisements. However, to date only very limited research exists on th...