This study aims to explore how social media enforces athlete accountability through a case in badminton. employed netnography and supported by interpretive approach understand process the media, Twitter. The object of this is badminton fanbase account namely Badminton Talk. finding indicated that Twitter brings complete component into media. was presented spreading information regarding miscond...

Background. Through years of spectator interaction, historical moments, heroic performances, and the creation of traditions or rituals, these established teams are excellent examples of brand communities. For newly introduced teams, these elements are likely to be in short supply and many of them struggle to build a community around their sport team. Objectives. This study explored brand co...

This paper empirically examines commercialization of university faculty inventions through startup firms from 1994 through 2008. Using data from the Association of University Technology Managers and the 2010 NRC doctoral rankings, our research reveals several findings. We find that university entrepreneurship is more common in bad economic times and that engineering department quality and biolo...

The relevance of the European model modern sports management development in Union countries today is a factor competitiveness and survival crisis instability conditions. A document published by Commission 1998 highlighted that traditional sport organization Europe had undergone major changes since 1980s, leading to gradual alignment its high level with commercial interests reconceptualization a...

Information technology continues to provide opportunities to alter the decisionmaking behavior of individuals, groups and organizations. Two related changes that are emerging are social media and Web 2.0 technologies. These technologies can positively and negatively impact the rationality and effectiveness of decision-making. For example, changes that help marketing managers alter consumer deci...

Sports and exercise (SEM) clinicians need thick skin and a nimble brain to juggle the plethora of competing professional responsibilities; from athlete clinical care, to work/life pressures, all while developing professional knowledge and skills. In recent years there has also been an assertion that SEM clinicians need to develop/maintain a social media presence, and many working in amateur and...

Social media platforms and services have rapidly grown into an important societal phenomenon, lately also with increased impact on business. The relative novelty of its occurrence in a business context, the lack of well-grounded best practice and the scarcity of research, result in organizational decision-makers having to rely on vendor descriptions and trade press articles to make sense of soc...