abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...

Introduction: Evidence-based nursing care guidelines are important tools for increasing the quality of nurses' clinical work. Objective: The aim of this study was to investigate the effect of implementing evidence-based nursing care guidelines on the quality of care of patients admitted to the Neurosurgical Intensive Care Units (NICUs). Methods: This is a quasi-experimental study on 54 nurses...

an investigation into oral interaction in language classes: a conversation analytic point of view the aim of this thesis is to analyze the interaction between language teachers and students in english language institutes. this work is done in the context of yasuj city. learning another language, which is in most cases english, involves many variables. one of these variables is the linguistic...

Vegetation changes can change the rainfall and temperature cycle and also climate fluctuations, especially temperature and precipitation parameters, have significant effects on vegetation. Climate change causes restriction for plant activities which cause changes in vegetation indices including NPP. Considering that Qazvin plain has been affected by climate fluctuations and drought in recent ye...

critical thinking ability has an important role in education. accordingly, scholars around the world are searching for new ways for teaching and improving students critical thinking ability. in line with the studies in efl contexts supporting the positive relationship between critical thinking and writing performances, this study investigated the differential effects of halverson’s critical thi...

within communicative, interactive, and learner-centered framework of language teaching and learning, students need to learn four skills of listening, speaking, reading, and writing for their educational success. but of all the language skills, reading enjoys a paramount significance in so many second or foreign language academic contexts. in spite of its importance, language learners still have...

Background and objectives: Despite the long history of cardiopulmonary resuscitation (CPR), there are still major concerns about poor CPR team performance in hospitals. While only 10-15 percent of those undergoing CPR leave the hospitals alive, the statistics vary in different countries. Since addressing the barriers to successful CPR may help prevent the potential risks to future patients, the...