Tourism has been featured as a rapidly growing industry with excellent opportunities for business development. There are several success factors which determine the growth of the tourism promotional endeavors of the hotels. This chapter evaluates four of the key success factors related to web based tourism promotion: trust, electronic service quality, usability and accessibility. The theoretica...

The information revolution is drastically reshaping global society and pushing the world toward information based economy. Commercial activities such as information gathering, shopping, trading, collaboration, and distribution are changing, and companies are forced to adapt their strategies. The importance of information and communication technology (ICT), especially of the Web, in the travel a...

Tourism is the most important industry in the world in terms of the numbers of employees and its effect on the social and economical development of a region or country. Holjevac (2003) believes that, by the year 2050, tourism will by far be the largest industry worldwide, with 2 billion tourists and US$24 billion in domestic and international receipts. Moreover, the major tourist destinations w...

Heritage is an important part of the international tourism market. As with any resource, sustainable management practices are required to maintain the long-term value of heritage assets. It is claimed that sustainable heritage tourism provides quality experiences for the tourists while protecting the environment and improving the quality of life for local residents. Yet, irrespective of how tou...

Driven by foreign investment, tourism in the archipelago of Zanzibar has experienced substantial growth over the last thirty years. Even though it was meant to promote local employment and economic development, foreigners – and Europeans in particular – remained the largest investors as well as the primary benefi ciaries. Tourism development has created new employment opportunities, but it has ...

Small businesses dominate the tourism and hospitality industry worldwide and are of critical importance for the competitiveness of destinations. Small/family hotel businesses are characterised by a number of specific business processes which generate particular training and educational needs. It is increasingly clear that small businesses are not miniature versions of larger once, but they have...

This paper explores the role of public policy in the development of tourism in Jamaica. It focuses on two separate and contrasting periods. In the first, 1972–80, referred to here as ‘The Socialist Era’, the Jamaican government pursued goals of self-reliance combined with seeking to integrate tourism into Jamaican life. In the second period, 1980–89, ‘The Period of Capitalism’, emphasis was shi...

Development of ICTs and the expansion of the Internet have changed dramatically in the past few decades. Platform of tourism increasingly get to the Internet nowadays which is vitally important because tourism is an information-intense industry. The aim of this study is to show a brief summary of the significance of the Hungarian tourism with the help of important statistics. Due to an online s...

iran’s unique attractions and destinations make it of great potentiality for utilising tourism industry. according to statistics of the international and national organization tourism, the situation of tourism in iran is not suitable, which is a sign of an undesired situation in the industry and failing to make use of the existing capabilities and potentials of the country. therefore, this rese...