a r t i c l e i n f o Salespeople play a pivotal role in promoting new products. Therefore, managers need to know what control mechanism (i.e., output-based control, behavior-based control, or knowledge-based control) can improve their salespeople's new product sales performance. Furthermore, managers may be able to assist salespeople in performing better by having a strong market orientation. ...

This article describes a contrastive study on rhetorical differences between Italian and English sales promotion letters. It is assumed that cultural differences affect discourse genres traditionally considered as standardized, ritual or even formulaic, written business communication being a case in point. It was our goal to investigate how information is presented and what rhetorical strategie...

Methods for systematically following up and auditing health promotion have been in demand for a considerable period of time. Quality assurance as an auditing method has opened up new opportunities in this area. On the basis of Donabedian's 'triad' of structure, process and outcome, the theoretical preconditions for and implementation of a number of successful health promotion programmes/ projec...

At present, the electronic commerce business (e-commerce) has grown steadily due to advanced technology. Consumers can access internet conveniently and quickly, right at their fingertips. Entrepreneurs in various businesses also see that, this time, e-commerce is main sales channel reach consumers. Especially doing through applications because of ease use. It a variety payment systems, includin...

The Influence of Trust, Torporate Image, and Sales Promotion on Customers’ Satisfaction the Pakraman Guwang Village Credit Institution in Gianyar Regency. This study aims to identify influence trust, corporate image, sales promation customers’ satisfaction institution Sukawati District, Primary data were obtained through intervews observation. Using Stuctural Equation Modeling (SEM), which incl...

The food industry is characterized by a constant increase in value. purpose of this study to identify the most popular marketing forms used analyzed enterprises, which were producers selling online among local community and identification correlation variables with age companies. survey was carried out use CATI (Computer Assisted Telephone Interviewing) method, research tool questionnaire. Chi-...

In the era of globalisation and digitization, improved employment access, high female literacy rate and exposure to electronic media has laid a lot of importance to marketing communications in shaping the consumer buying behavior in skin care products. In this research study impact of advertising and sales promotions on consumer buying behavior in skin care products has been analysed. This pape...