Copyright and Moral Rights for the articles on this site are retained by the individual authors and/or other copyright owners. For more information on Open Research Online's data policy on reuse of materials please consult the policies page. Acknowledgement The authors would like to thank the Research Foundation at the Chartered Institute of Management Accountants (CIMA) for funding the researc...

This study discusses the need for improvement and innovation in universities so they can effectively serve students and stay ahead in competition. Many technologies and innovations are already being used in universities. However, in order to diffuse or spread technologies or innovations effectively, it is important to understand the reasons leading to the adoption of technologies and innovation...

Few but mentionable studies have been conducted in typifying the Online Social Media (OSM) users. Studies on innovations taking place within the OSM environment are also very much found. But gaps are present in linking OSM innovations and adoption of innovations by the OSM users. Precise and objective studies to put the OSM users in an adoption spectrum are close to nil, though such studies mig...

The adoption and continued use of innovations by societies, organisations and individuals has been a subject of research since before the 1930s. A variety of different theories have been developed to account for the different speeds at which innovations are adopted and the factors that affect the adoption process. This paper reviews theories of the adoption of innovations with particular refere...