This exploratory study aims to fill the gap by adopting Hirose’s two-phase decision-making model with theory of social networks explore environmentally friendly attitudes and environmental behavioral intentions toward pro-environmental behaviors citizen scientists who participated in Bird Survey Taoyuan’s Farm Ponds Project. The Project is a systematic science project founded 2003 aim identify ...

Purpose Environmental tourism impacts are considered to be unbalanced. The implementation of environmental sustainability focuses on restoring a balance through environmentally responsible behavior. As Generation Z was found in recent studies exhibit divergent levels behavior compared other generations, but also have intra-generational differences, this study aims explore the underlying reasons...

The sport sector is advancing its efforts to be environmentally friendly. These now include corporate sponsored environmental initiatives, yet fans’ responsiveness such remains unexamined. Specifically, in this study, the corporate-sponsored initiatives of a college athletic department with an established history commitments were examined evaluate influence point attachment, brand-sustainabilit...

This paper examines factors influencing prosocial intentions. On the basis of the norm activation model (NAM), we propose that four variables influence prosocial intentions or behaviours: (1) personal norms (PN), reflecting feelings of moral obligation to engage in prosocial behaviour, (2) awareness of adverse consequences of not acting prosocially, (3) ascription of responsibility for the nega...

The likelihood of participating in wildlife conservation programs is dependent on social influences and circumstances. This view is validated by a case study of behavioral intention to support conservation of Asian turtles. A total of 776 college students in China completed a questionnaire survey designed to identify factors associated with their intention to support conservation. A regression ...

Because of the increasing developments of humanoid robots, humans and robots are going to interact more and more often in the near future. Thus, the need for a well-defined ethical framework in which these interactions will take place is very acute. In this article, we will show why responsibility ascription is a key concept to understand today’s and tomorrow’s ethical issues related to human-r...

The standard response to engineering disasters like the Deepwater Horizon case is to ascribe full moral responsibility to individuals and to collectives treated as individuals. However, this approach is inappropriate since concrete action and experience in engineering contexts seldom meets the criteria of our traditional moral theories. Technological action is often distributed rather than indi...