Mining content, structure and usage data in websites can uncover browsing patterns that different groups of Web visitors follow to access the subjects that are truly valuable to them. Many works in the literature focused on proposing new similarity measures to cluster Web logs and detect segments of browsing behaviors. However, this does not reveal which contents the visitors are interested in ...

A mobile guide system that integrates art appreciation instruction with augmented reality (AR) was designed as an auxiliary tool for painting appreciation, and the learning performance of three groups of visiting participants was explored: AR-guided, audio-guided, and nonguided (i.e., without carrying auxiliary devices). The participants were 135 college students, and a quasi-experimental resea...

Several recent studies have explored the virtues of behavioral targeting and personalization for online advertising. In this paper, we add to this literature by proposing a cost-effective methodology for the prediction of demographic web site visitor profiles that can be used for web advertising targeting purposes. The methodology involves the transformation of web site visitors’ clickstream pa...

The spatial characteristics of different sites in urban parks can influence the activity patterns and distribution visitors, visitors' preferences are crucial to planning design parks. This paper takes Jinan Daming Lake as research object; firstly, activities visitors park recorded through behavioral observation questionnaire; secondly, accessibility, enclosure, plant light environment measured...

Personalization in the “museum visit” scenario is extremely challenging, especially since in many cases visitors come to the museum for the first, and may be the last time in their life. There is therefore a need to generate an effective user model quickly without any prior knowledge. Furthermore, the initial definition of a user model is also challenging since it should be built in a non-intru...

Advances in Web technologies have been changing school environment. Especially, school Web site is now a representative communication tool for teachers, students, and parents, etc. As more people are visiting school Web sites, it is necessary to provide right and up-to-date information by analyzing requirements and characteristics of visitors. In this paper, an adaptive school Web site construc...

This study introduces a simple but effective visualization system that allows decision makers to easily identify groups of visitors with different sequential navigation patterns. In particular, navigation sequences of visitors are encoded as an order-dependent format so that early visited pages have more weights in the clustering process. Experimental results on a real-world dataset show that M...