Background: Consumer ethical behavior has attracted much attention in recent years. However, most empirical research has focused on specific instances of ethical consumer behavior and ignored other ethical behaviors. This means a complete lack of understanding of the lifestyles of ethical consumers. In this article, while referring to the formation of ethical consumption, a full range of ethica...

The present study aims to investigate the effect of ideal self-congruence, brand attachment and some personality factors on the negative behaviors of consumers such as compulsive buying, anti-brand actions, and trash talking. The research population was comprised of customers of four IT service brands including Samsung, HP, Sony, and Apple in Iran. Structural equation modeling approach and PLS ...

The positive effects of social popularity (i.e., information based on other consumers’ behaviors) and deal scarcity (i.e., information provided by product vendors) on consumers’ consumption behaviors are well recognized. However, few studies have investigated their potential joint and interaction effects and how such effects may differ at different timing of a shopping process. This study exami...

This study aims to provide a better picture of factors affecting personal information disclosure in online shopping. Online survey data from 212 online consumers of five largest Chinese online companies are used to test the proposed model. We conduct structural equation modeling with partial least squares to analyze the measurement and structural models. Our findings show that social influence ...