advertising appeal plays a significant role in the execution of advertising. in service advertising, they are of more importance because of the peculiar characteristics of services. this study attempts to investigate the impact of emotional and rational appeal on service advertising. this study also studies the impact of typology of service as a moderating variable in the relation of advertisin...

Objectives: It has been noted that stuttering is more prevalent in bilinguals than in monolinguals. The similarities of the languages involved have been mentioned to justify the difference between stuttering prevalence among bilingual and monolingual speakers. The aim of this study is to investigate the effect of language similarities on prevalence of stuttering among Kurdish-Farsi bilingual st...

Bilingual dictionary use in L2 writing test performance has recently been the subject of debate. Opinions differ according to how the trait is understood and whether the system favors the process-oriented or product-oriented views towards the assessment and writing skill. Given the need for more empirical support, this study is aimed at investigating the availability of bilingual dictionary use...

This research presented the use of bilingual dictionary and addressed the EFL translation students' points of view on the use of bilingual dictionary in translating polysemous words (English to Persian). Moreo- ver, it aimed at finding the possible relationship between the effect of using bilingual dictionary by stu- dents in translating polysemous words and their achieved scores. In the study ...

nowadays, advertising companies and firms try to establish a trade name which is superior to similar ones. in order to overcome their competitors in advertising campaigns, the firms have adopted new approaches. they use the best and newest marketing and commercial advertising methods to attract potential customers and consumers. some advertisers use their competitors' trademarks, trade name, et...

objectives: the purpose of this research was to explore the possible differences in the working memory of monolingual (persian) and bilingual  (persian-baluchi) children. we wanted to examine if there is a statistically significant relationship between working memory and bilingualism. methods: four working memory (wm) tests, assessing three wm components, were administered to 140 second grade s...

A Comparison in Reading Ability and Achievement between Mono-Lingual and Bilingual Fifth Graders Y. Adib, Ph.D. Z. Sharifi N. Mahmoodi To  compare both the reading ability and academic achievement among Farsi speaking mono-lingual fifth graders and their bilingual Aazari and Kordi counterparts, three samples of 153, 132, and 145 (total 430) such students from three cities o...

Cooperative advertising is a cost-sharing mechanism in which a part of retailers' advertising investments are financed by the manufacturers. In recent years, investment among advertising options has become a difficult marketing issue. In this paper, the cooperative advertising problem with advertising options is investigated in a two-period horizon in which the market share in the second period...