abstractthe aim of this study was to find the appropriate type of translation of english brand names iranian consumers prefer, i.e. phonetic, semantic and phonosemantic types of translation. also, it was aimed at examining the type of font size iranian consumers tends to see on packages of english products. to this end, the distinction between male and female participants as well as the partici...

OBJECTIVE To assess the smoking behaviour of primary schoolchildren and their ability to recognise brand names and logos of widely advertised cigarettes, compared with other commercial products intended for children. DESIGN Cross-sectional survey in classroom settings using a questionnaire designed to measure attitudes towards smoking and the recognition of brand names and logos for 16 food, ...

Online social media such as the micro-blogging site Twitter has become a rich source of real-time data on online human behaviors. Here we analyze the occurrence and co-occurrence frequency of keywords in user posts on Twitter. From the occurrence rate of major international brand names, we provide examples on predictions of brand-user behaviors. From the co-occurrence rates, we further analyze ...

A central tenet of most current models of visual-word recognition is that lexical units are activated on the basis of case-invariant abstract letter representations. Here, we examined this assumption by using a unique type of words: brand names. The rationale of the experiments is that brand names are archetypically printed either in lowercase (e.g., adidas) or uppercase (e.g., IKEA). This allo...

Two experiments investigated the effects of phonetic symbolism on brand name preference. Participants indicated preference for fictitious brand names for particular products (or for products with particular attributes) from word pairs that differed only on vowel sound (e.g., front vs. back vowels, or vowel sounds associated with positive vs. negative concepts). Participants preferred brand name...

Abstract The aim of this study was to find the appropriate type of translation of English brand names Iranian consumers prefer, i.e. phonetic, semantic and phonosemantic types of translation. Also, it was aimed at examining the type of font size Iranian consumers tends to see on packages of English products. To this end, the distinction between male and female participants as well as the partic...

This paper reports a study of 1,304 Chinese brand names of ten types of products in China. These brand names are content analyzed following a linguistic approach which the authors developed from their earlier studies. The ten types of brand names are presented in three broad categories representing the three different developing stages of consumer product industry in China: brands of traditiona...

In recent years, a new trend has emerged where growing number of firms have started using brand names without the vowels (e.g., Tumblr, Qzzr). However, to date research not investigated how consumers evaluate such names. The current study aimed explore perception vowel-less among consumers. Across two studies, participants evaluated fictitious food products with and Ringner vs. Rngnr) on attrib...