نتایج جستجو برای: bundling

تعداد نتایج: 2852  

2002
Peter Norman Hanming Fang

This paper studies the role of bundling in the efficient provision of excludable public goods. We show that bundling in the provision of unrelated public goods can enhance social welfare. With a large number of goods and agents, first best can be approximated with pure bundling. For a parametric class of problems with binary valuations, we characterize the optimal mechanism, and show that bundl...

2003
R. Venkatesh Wagner Kamakura Esther Gal-Or Eitan Muller Vijay Mahajan

Marketing literature has witnessed a recent spurt in articles devoted to the study of bundling. Manifestations of bundling include vacation packages, magazine subscriptions, and software bundles. Much of the academic work in marketing on bundling is rooted in seminal theories developed by economists (e.g., Adams and Yellen 1976). These studies rely on the reservation price paradigm and demonstr...

Journal: :European Journal of Operational Research 2007
Kevin F. McCardle Kumar Rajaram Christopher S. Tang

We consider the impact of bundling products on retail merchandising. We consider two broad classes of retail products: basic and fashion. For these product classes, we develop models to calculate the optimal bundle prices, order quantities, and profits under bundling. We use this analysis to establish conditions and insights under which bundling is profitable. Our analysis confirms that bundlin...

2004
Guanming Shi

The modern literature on commodity bundling argues that a monopolist may use bundling to extend its monopoly power into an otherwise oligopolistic market by foreclosing entrants or excluding rivals. This approach is contrary to the Chicago critique of Posner and Bork, who defend bundling as irrelevant to such monopolization, being incapable of extending the “one monopoly rent.” However, this pa...

2015
Jidong Zhou Luis Cabral Jay Pil Choi Ignacio Esponda

This paper proposes a model of competitive bundling with an arbitrary number of …rms. In the regime of pure bundling, we …nd that relative to separate sales pure bundling tends to raise market prices, bene…t …rms, and harm consumers when the number of …rms is above a threshold. This is in contrast to the …ndings in the duopoly case on which the existing literature often focuses. Our analysis al...

2008
Merijn Linthorst Jan Telgen Fredo Schotanus Merijn M. Linthorst

We consider the situation in which a buyer has to find the optimal degree of bundling for buying goods and services. From a review of the literature we develop attributes associated with bundling. Each of these attributes has an effect on the value of a bundle. Combined, the attributes determine the value of a bundle. We describe how the various attributes of a bundle contribute to the value of...

1998
Yannis Bakos Erik Brynjolfsson

Internet-based technologies such as micropayments increasingly enable the sale and delivery of small units of information. This paper draws attention to the opposite strategy of bundling a large number of information goods, such as those increasingly available on the Internet, for a fixed price that does not depend on how many goods are actually used by the buyer. We analyze the optimal bundlin...

2017
Jieting Wu Jianping Zeng Feiyu Zhu Hongfeng Yu

Edge bundling methods can effectively alleviate visual clutter and reveal high-level graph structures in large graph visualization. Researchers have devoted significant efforts to improve edge bundling according to different metrics. As the edge bundling family evolve rapidly, the quality of edge bundles receives increasing attention in the literature accordingly. In this paper, we present MLSE...

2013
Hong Zhou Panpan Xu Xiaoru Yuan Huamin Qu

The edge, which can encode relational data in graphs and multidimensional data in parallel coordinates plots, is an important visual primitive for encoding data in information visualization research. However, when data become very large, visualizations often suffer from visual clutter as thousands of edges can easily overwhelm the display and obscure underlying patterns. Many edge-bundling tech...

2004
Anagh Lal Berthe Y. Choueiry

Constraint Processing and Database techniques overlap significantly. We discuss here the application of a constraint satisfaction technique, called dynamic bundling, to databases. We model the join query computation as a Constraint Satisfaction Problem (CSP) and solve it by search using dynamic bundling. First, we introduce a sort-based technique for computing dynamic bundling. Then, we describ...

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