BitTorrent, the immensely successful file swarming system, supports content bundling: a common strategy by which publishers package multiple related files and disseminate them via a single larger swarm. It has been reported that bundling in BitTorrent is wide-spread, currently being done in a subjective and manual manner by individual publishers. This paper is motivated by the following questio...

We present a model where producers of complementary goods have the option to practice mixed bundling. In the first stage of a two-stage game, firms choose between a mixed bundling and a non-bundling strategy. In the second stage, firms choose prices. We show that mixed bundling is a dominant strategy for both firms. However, when the composite goods are not very close substitutes, at the bundli...

Edge bundling methods became popular for visualising large dense networks; however, most of previous work mainly relies on geometry to define compatibility between the edges. In this paper, we present a new framework for edge bundling, which tightly integrates topology, geometry and importance. In particular, we introduce new edge compatibility measures, namely importance compatibility and topo...

The purpose of this paper is to advance our understanding of what contextual factors influence the service bundling process in an organizational setting. Although previous literature contains insights into the mechanisms underlying bundling and the artefacts for performing the bundling task itself, the body of knowledge seems to lack a comprehensive framework for analysing the actual scenario i...

Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in consumer valuations make bundling more or less effective? Does bundling serve as a complement or substitute to network effects? To address these questions, we develop a consumer-choice model from micro-foundations to capture the essent...

BACKGROUND Presumably bundling/co-packaging of zinc with ORS encourages the combined use of the products for diarrhea treatment; however, empirical evidences are scarce. The purpose of this work is to evaluate whether co-packing using a plastic pouch can enhance the joint adherence to the treatment or not. The study also compares the cost effectiveness (CE) of two co-packaging options: 'central...

Site licensing of electronic journals has been revolutionizing the way academic information is distributed. However, many librarians are concerned about the possibility that commercial publishers might abuse site licensing by practicing bundling. In this paper, we analyze how bundling affects journal pricing in the market of scientiÞc, technical and medical (STM) electronic journals and offer a...

Bundling, which is the practice of selling two or more products or services in a package, is a pervasive marketing practice and is often used as a strategic competitive tool. However, there has not been enough consideration of competitive bundling situations where exit of a competitor is not a concern. In this paper, we address this issue by identifying conditions under which strategic competit...

Application of price bundling strategies in retail banking in Europe is a report based on an empirical study of price bundling practices in Southern, Central and Northern Europe. The current report defines three core price bundling models that are in one form or another applied by the interviewed banks. The models are cost efficiency bundling, cross-selling bundling and loyalty bundling. Price ...