A intenção deste ensaio é analisar o marketing aplicado ao urbano ou city-marketing vinculado à exploração do turismo, tendo como foco as capitais de Natal e João Pessoa. As considerações teóricas tratam da mundialização, planificação urbana turismo turismo. O debate não esgota assunto se reporta experiência na área, outros trabalhos realizados consultados reflexões feitas. Verifica-se que os p...

Miami‟s marketers have a long and successful history of creating and recreating imagery that draws visitors towards the „magic city‟ or the „tropical playground‟. This paper investigates Miami‟s marketing from an historical perspective by examining the role and legacy of various discourses emanating from powerful city actors over the past century. The findings suggest that unequal, segregating ...

M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions Annamma Joy a,1, Jeff Jianfeng Wang b, Tsang-Sing Chan c, John F. Sherry Jr. d,∗, Geng Cui e a Professor of Marketing, Faculty of Management, The University of British Columbia-Okanagan, EME4145 – 3333 University Way, Kelowna, BC, Canada V1V 1V7 b Assistant Professor of Marketing, Department of Marketing, G 75...

one of the really important challenges facing agricultural producers is the choice of their product distribution channels. the present study is aimed at investigating the citrus marketing channel strategy and its determinants among citrus orchardists of mazandaran using a nested logit model. some two hundred and fifty two orchardists from 15 cities of mazandaran were taken as the study samples....

Federal dairy programs have been instituted to assist dairy farmers in marketing their milk. Milk marketing licenses were issued for city markets in 1933 during the depression. Federal Milk Orders replaced licenses in 1937 with enactment of the Agricultural Marketing Agreement Act. Low prices returned in the late 1940s and Congress passed the Agricultural Act of 1949 creating the support progra...

Effective marketing depends on knowledge of customer behavior and competition. This is especially true for location-based marketers who risk sending alerts at inopportune moments or to the wrong targets. This study analyzes check-ins around Times Square in New York City using Foursquare, a location-based mobile application. The findings reveal interesting patterns of certain consumer segments f...

Local governments in both Mexico and the U.S. spend considerable money on public services, which do not always bring the expected results. For instance, a large part of the public budget is destined to solve social and health problems, such as public sanitation. Government has attacked the problem by providing public sanitation infrastructure (such as garbage and recycling receptacles) and by u...