BACKGROUND Resistive breathing practices are known to improve endurance and performance in competitive swimmers. However, the effect of Pranayama or Yogic Breathing Practices (YBP) in improving respiratory endurance and performance of competitive swimmers remains un-investigated. OBJECTIVES To study effects of yogic breathing practices on lung functions of swimmers. MATERIAL AND METHODS Twe...

The purpose of this paper is to evaluate whether Relationship Marketing (RM) creates competitive advantage and retains customers for businesses. In order to evaluate RM practices in Grameen Phone (GP), two hundred and sixty five respondents were surveyed. Findings show that GP has been applying RM successfully, consequently retaining customers and achieving competitive advantage. However, GP sh...

The impact of globalization has compelled SMEs to adopt Information and Communication Technology (ICT) practices to survive and compete with large companies. This paper describes the role of Information and Communication Technology (ICT) enabled Supply Chain Management practices to achieve the competitive advantage. The paper synthesizes the existing contributions to supply chain literature pri...