This research aims to examine the influence of mediating effect of corporate social responsibility on the relationship between consumer awareness of green marketing and purchase intentions in the retail setting. Data from 200 valid questionnaires was analyzed using the partial least squares (PLS) approach for the analysis of structural equation models with SmartPLS computer program version 2.0 ...

Corporate social responsibility (CSR) surveys repeatedly indicate significant consumer interest in products and services of businesses that follow virtuous business practices. Yet the existence of a causal relationship between company responsibility and its financial performance is a contested area, and clear evidence that CSR would create a competitive advantage is missing. As ethical evaluati...

This paper uses the social identity theory and the theory of planned behavior to explore factors affecting consumer purchase intentions. Additionally, considering the theory of the extended self, this paper tries to (1) evaluate whether consumers’ perception of a firm’s corporate social responsibility (CSR) commitment has a critical effect on their purchase decisions and (2) test that perceptio...

Purpose This study aims to analyze consumer motivations share information about corporate social responsibility (CSR) activities through electronic word of mouth. It examines the roles self-enhancement, identity signaling and bonding as antecedents consumers’ CSR engagement on media. Design/methodology/approach A quantitative approach is used with a single-factor between-subjects experimental d...