Corporate identity is an ill-defined concept. It has attracted growing interest among both scholars and practitioners in the recent years. But it is still hard to find a holistic view of corporate identity and its management because of the multidisciplinary nature of identity; it is positioned somewhere between strategic management, marketing, communication, performance management, human resour...

Adam Ashforth has written one of the recent political ethnographies I most admire. His Witchcraft, Violence, and Democracy in South Africa draws on a total of about three years’ residence during the 1990s in Soweto (South West Township), an Apartheid-built black suburb of Johannesburg, plus subsequent visits to his adopted family and friends there. Earlier, Ashforth wrote an impressive historic...

Medya ve ulaşım teknolojilerinin gelişmesiyle ortaya çıkan zaman geçtikçe kendisini daha fazla hissettiren küreselleşme olgusu, 1980’li yıllarda itibaren yeni pazarların keşfedilmesini küresel ölçekte finansal büyümeleri beraberinde getirmiştir. Bunun sonucunda özellikle ABD’de şirketler kurulmuş, bazılar el değiştirmiş, bazıları ise birleşmişlerdir. Dolayısıyla profesyonel uygulayıcıların yoğu...

2001 marked the tenth anniversary of a seminal article on corporate branding written by the distinguished English advertising consultant Stephen King (1991). In this article King’s contribution to the emergent theory relating to corporate branding in the context of recent scholarship is appraised. This article outlines the benefits and characteristics of corporate brands. It details the differe...