This paper studies the topic of customer attrition in the context of a European financial services company. More specifically, we investigate predictors of churn incidence as part of customer relationship management (CRM). We contribute to the existing literature: (1) by combining several different types of predictors into one comprehensive retention model including several ‘new’ types of time-...

Customer value is crucial in predicting customer choice in traditional consumer behavior research. However, online customer value can be different from its offline counterpart because customer value is highly context-dependent. In online retailing settings, not only the product itself, but also the web store and the Internet channel contribute value to customers. Synthesizing the research in co...

In recent years, several researches conducted in the field of consumer behaviour because of increased importance given to brand management and performance. Technological factors such as the availability of personal computers and internet access, download time and representativeness of pictures and colors of products are the reason for increasing the potential customer .Here Impulse buying plays...

The energy transition in Germany takes part decentral structures. With the ongoing integration of Renewable Energy Sources (RES) into electricity supply system, supply-side is therefore becoming increasingly and volatile due to specific generation characteristics. A rather inflexible demand-side, on other hand, increases effort gain necessary equilibrium between consumption. This paper discusse...

Motivated by the importance of customer buying behaviour (such as correlation among product attributes/features of products configured in the past) in planning future configurations, this paper addresses the issue that product evolution (upgrades) usually render information gathered from past buying behaviour at least partially unusable. For instance, relations among features might have been ch...

Indian organized retail industry is poised for growth. In order to attract customers price discounts in retail sector are the norm rather than an exception. The most common type of monetary promotions includes discounts, coupons, and rebates. Promotions helps organizations to grow market share, increase sales volume, sell faster, cultivate loyal customers, and drown out competitor advertising. ...