نتایج جستجو برای: customer choices
تعداد نتایج: 96393 فیلتر نتایج به سال:
Purpose – This study aims to examine how firm strategy may affect customer satisfaction in relationship to service the characteristics of quality, servicescape and value. Specifically, this research utilizes Porter’s depiction cost leaders and differentiation strategy to suggest customers may be satisfied even if they rate value or quality lower than for another similar firm. Design/methodology...
In order to retain customers, hairdressers usually persuade customers to be their members by offering membership card. This paper studies how to set up their recommendation system in the hairdressers. According to the membership information and consumer behavior, the hairdresser provides personalized recommendation to different members and lets customers experience personalized choices. A recom...
The tailoring of a firm’s marketing mix to the individual customer is the essence of one-to-one marketing. In this paper, we distinguish between two forms of one-to-one marketing: personalization and customization. Personalization occurs when the firm decides what marketing mix is suitable for the individual. It is usually based on previously collected customer data. Customization occurs when t...
The smart grid offers a wide array of opportunities to improve efficiency of the electricity grid via load management policies. This chapter reviews the current state of knowledge in the economics literature as it relates to time-varying pricing and to behavioral interventions, which together comprise a large portion of regulators’ policy choice set. The authors present evidence that consumers ...
Emotional labor is an important topic for managers, particularly in the service sector, due to the impact of employee emotional labor strategic choices on consumer attitudes. In general, prior research has established that customer satisfaction is positively affected by the emotional labor strategy of deep acting whereas it is negatively affected by surface acting. However, there are two gaps i...
Customer satisfaction is the most important step in the process of identifying customer expectations. Identify customer expectations ‎without referring to him and get his view, is impossible. In order to identify customer expectations, service suppliers are also using ‎statistical techniques, surveyed their customers. According to the studies, there is no appropriate framework for expectati...
Excerpt] We know that hospitality customers usually make purchases by simultaneously evaluating several criteria. A typical buying decision might take into account service quality, delivery speed, price, and any special buying incentives, for instance. It is imperative that businesses take into account customer preferences and choices when making decisions regarding product and service attribut...
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