Quality Function Deployment (QFD) has been traditionally used as a planning tool primarily for product development and quality improvement. In this context, many people have used QFD for making decisions on how to prioritize critical product areas from a customer perspective. However, it is the position of the author that the QFD process can be viewed as a decision support system that would enc...

Quality function deployment (QFD) is a well-known customer-driven approach for new or improved product/service design and development to maximize customer satisfaction. A typical QFD analysis process involves a series of group decision-making (GDM) processes, such as determination of the importance of customer requirements (CRs), the relationship between CRs and engineering characteristics (ECs...

Quality function deployment QFD is a customer-driven approach for product design and development. A QFD analysis process includes a series of subprocesses, such as determination of the importance of customer requirements CRs , the correlation among engineering characteristics ECs , and the relationship between CRs and ECs. Usuallymore than group of one decisionmakers are involved in the subproc...

Purpose This paper aims to define and frame the understanding of customer journeys, associated areas consumer decision-making process stages touch point categories based on an ownership perspective. Design/methodology/approach The research is a detailed literature review in peer-reviewed marketing retail journals, within last decade. Chartered Association Business Schools (ABS) academic journal...

understanding customers’ needs and wants, through their view, will help to generate a stronger and more strategic focus on the achievement of marketing objective and customer satisfaction. this study is an applied research with descriptive analytical methodology. the research was carried out among buyer of television sets in isfahan the sample size was 195 which have been selected randomly from...

The development of COTS-based systems largely depends on the success of the selection process. This activity encompasses the evaluation of COTS packages against customer requirements, so that it is necessary to perform a complex decision-making process to select the most suitable package. We argue that analysing the matching between features and requirements is a core task of COTS decision-maki...

In the context of a customer-driven product or service design process, a timely update of customer needs information may not only serve as a useful indicator to observe how things change over time, but it also provides the company a better ground to formulate strategies to meet the future needs of its customer. This paper proposes a systematic methodology to deal with customer needs’ dynamics, ...

A combined two established techniques, namely the Quality Function Deployment (QFD) and the Analytic Network Process (ANP) use in product development process. In this paper shows the how to use ANP decision making tool in QFD matrix. Combine the QFD and ANP method to determine the overall priorities of ECs. The ANP is a multi criteria decision-making method used to derive relative priority from...