Data mining techniques have been used widely in the area of customer relationship management (CRM). In this study, we have applied data mining techniques to address a problem in business-to-business (B2B) setting. In a manufacturer-retailer-consumer chain, a manufacturer should improve its relationship with retailers to continue its business. Segmentation is a useful tool for identifying groups...

Data mining plays important role in marketing and is quite new. Although this field expands rapidly, data mining is still foreign issue for many marketers who trust only their experiences. Data mining techniques cannot substitute the significant role of domain experts and their business knowledge. In the other words, data mining algorithms are powerful but cannot effectively work without the ac...

Data mining allows the exploration of sequences of phenomena, whereas one usually tends to focus on isolated phenomena or on the relation between two phenomena. It offers invaluable tools for theoretical analyses and exploration of the structure of sentences, texts, dialogues, and speech. We report here the results of an attempt at using it for inspecting sequences of verbs from French accounts...

One of the most well-studied problems in data mining is mining for association rules. There was also research that introduced association rule mining methods to conduct classification tasks. These classification methods, based on association rule mining, could be applied for customer segmentation. Currently, most of the association rule mining methods are based on a supportconfidence structure,...

Swarm Intelligence (SI) is an innovative artificial intelligence technique for solving complex optimization problems. Data clustering is the process of grouping data into a number of clusters. The goal of data clustering is to make the data in the same cluster share a high degree of similarity while being very dissimilar to data from other clusters. Clustering algorithms have been applied to a ...

Swarm Intelligence (SI) is an innovative artificial intelligence technique for solving complex optimization problems. Data clustering is the process of grouping data into a number of clusters. The goal of data clustering is to make the data in the same cluster share a high degree of similarity while being very dissimilar to data from other clusters. Clustering algorithms have been applied to a ...

in recent years,internet-based banking services have become the focus of competition in iran’s banking system. in this respect, internet banking users’ identification and segmentation leads to better understanding of users’ needs and expectations and planning to meet them. this in turn will result in improving the image of the bank and obtaining competitive advantage. in this research, seven ba...

in today's competitive markets, with orientation companies towards customer satisfaction, customer relationship management (crm) is more complicated. the main question is how to identify profitable and key customers of company. companies can segmenting their customers into different groups based on the specific criteria by identify and analyzing the characteristics of their behavior. these...