We use the results of three large-scale field experiments to investigate how the depth of a current price promotion affects future purchasing. While most previous studies have focused on packaged goods sold in grocery stores, we consider durable goods sold through a direct mail catalog. The findings reveal different effects for firsttime and established customers. Deeper price discounts in the ...

The present study was conducted to examine the extent and direction of exchange rate volatility and its impact on macroeconomic performance of Pakistan. It is implied that exchange rate volatility has direct bearings on macroeconomic variables and thus on macroeconomic performance. This study also investigates the effect of exchange rate (independent variable) of Pak Rupee to US Dollar on selec...

The causes and ramifications of the rise in the consumer debt burden over time have been subject to much debate. This paper first offers a brief overview and analysis of the key economic variables used to evaluate consumer debt levels. The principal focus of the paper, however, is a broad review of the literature on the topic of consumer debt to provide a framework for how to assess recent cred...

Consumer research using Distinctiveness theory implies that targeted advertisements will be most effective in contexts where the targeted group is a numeric minority. This paper investigates the influence of social status in addition to numeric status. Results demonstrate that incorporating social dimensions increases the explanatory value of distinctiveness theory for consumer research. We dis...

It's all about Connections: Evidence on Network Formation We present an economic experiment on network formation, in which subjects can decide to form links to one another. Direct links are costly but being connected is valuable. The gametheoretic basis for our experiment is the model of Bala and Goyal (2000). They distinguish between two scenarios regarding the flow of benefits through a netwo...

The transcranial application of weak currents to the human brain has enjoyed a decade of widespread use, providing a simple and powerful tool for non-invasively altering human brain function. However, our understanding of current delivery and its impact upon neural circuitry leaves much to be desired. We argue that the credibility of conclusions drawn with transcranial direct current stimulatio...

Guided by the intuition of coherent superposition causal relations, recent works presented quantum processes without classical common-cause and direct-cause explanation, that is, which cannot be written as probabilistic mixtures relations (CCDC). In this work, we analyze minimum requirements for a process to fail admit CCDC explanation present "simple" processes, prove most robust ones against ...