The study was a case study analysis about Thai Asia Pacific Brewery Company. The purpose was to analyze the company’s marketing objective, marketing strategy at company level, and marketing mix before liquor liberalization in 2000. Methods used in this study were qualitative and descriptive research approach which demonstrated the following results of the study demonstrated as follows: (1) Mark...

organizations around the world are seeking for tactics and techniques in order to survive in today's turbulent competitive environment. one of these approaches is outsourcing logistics supply chain operations in terms of third-party logistics companies. the results of the researches in supply chain, confirms the importance of third party logistic companies and the synergy of these companies for...

Rapid increasing logistics demands call for high efficiency delivery in cities. Effective city planning of distribution centers is crucial. This paper first analyzes the current situation and constraint of Shanghai distribution centers. Then investment proposal is made for Shanghai distribution center relocation. The facility site selection and layout plan are proposed, and the commitment is ca...

In any classical risk model one of the important random variable is time to ruin. As time to ruin warns the management for possible adverse situations that may arise, the distribution of time to ruin place a vital role in the day to day transactions of the any insurance company. Moments of the distribution are also important as coefficient of skewness of the distribution is very important in ac...

For over a decade, the Kellogg Company has used its planning system (KPS), a large-scale, multiperiod linear program, to guide production and distribution decisions for its cereal and convenience foods business. An operational version of KPS, at a weekly level of detail, helps determine where products are produced and how finished products and in-process products are shipped between plants and ...