We study the impact of social influence on the performance of ads on social networks. Using data for several ads on Facebook for two different firms, we measure the impact of past connections on the click rate and endorsement rate of ads. We find that increase in the connections does not lead to an increase in the click performance and may even decrease the click performance. We also find that ...

By enabling connections between individuals, Social Networking Sites, such as Facebook, promise to create significant individual as well as social value. Encouraging connections between users is also crucial for service providers who increasingly rely on social advertising and viral marketing campaigns as important sources of their revenue. Consequently, understanding user’s network constructio...

During the past decade, the World Economic Forum has published its annual reports in which the Global Competitiveness Index is included. This paper aims to investigate the key factors for achieving an innovation-driven economy. In this paper, we used partial canonical correlation analysis (PCCA) to examine the relationships between key pillars in “efficiency enhancers” and “business sophisticat...

Social advertising holds the potential to reshape the traditional advertising industry. Understanding what leads to effective social contagion at the dyadic level lies at the core of cost-effective social advertising strategies. This paper is the first attempt to comprehensively study the effect of dyadic network relationship on social contagion in directed networks. This paper reveals several ...

The main objective of this study was to learn whether emotional autonomy is truly part of a developmental stage for Spanish adolescents and young adults or if it is an indicator of difficult family relationships. Using a longitudinal design, a sample of ninety young people was followed for ten years, from their initial adolescence until their first years of adulthood. At four observation points...

label switching technology is a flexible and high performance method for forwarding layer three packets that are mapped to layer two flows. each label switch router, lsr, needs a specific label for every flow, where the number of labels depends on the mapping and granularity of flows. data and control driven methods are the most significant and popular methods in label mapping policy. the above...

Technological advancement in the manufacturing system in current scenario is inevitable due to today’s customer-driven and volatile nature of the market. Implementation of agent technology in a manufacturing system increases flexibility which handles uncertainty generated due to advance technology. Therefore, in this paper, the critical drivers affecting implementation of agent technology are i...

In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship. This paper explores the effectiveness of social advertising using data from field tests of different ads on Facebook. We find evidence that social advertising is effective, and that this efficacy seems to stem mainly from the abilit...

We consider a setting where agents select among competing products of unknown quality by costly sequential search. The agents are active on an online social network, and late movers benefit from possibly being able to see early movers’ purchase decisions. In this setting we consider the impact of advertising by firms, and the incentives of the underlying social network platform. We consider dis...