نتایج جستجو برای: environmental marketing
تعداد نتایج: 421010 فیلتر نتایج به سال:
Introduction Marketing and the Climate Change Debate Marketing For Social and Environmental Change Marketing and the Scientific Community Enviro-marketers: Whos Out There Marketing Sustainability? What Can We Learn from Them? Marketing Adaptive Management: a Call to Action Conclusion Endnotes Responses to this Article Acknowledgments Literature Cited
corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. green marketing acts as bridge connecting the corporate, environment and consumers. business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...
since 1980, green marketing movement has been widely regarded by organizations consumers. organizations- seeking social legitimacy produce environment friendly products, while try to influence environmental issues. hence, this paper tries to know sensitivity level of consumers to environment issues, rate of participation in social programs related to green marketing and the level of attention a...
now-a-days graphic design plays a major role in influencing culture, society, business, and customers, in such a way that one could look upon every individual as a potential customer. graphic designers seek to identify customers needs and find an intelligent solution for them. correct identification and understanding of those needs is the first step towards achieving ones goals. marketing knowh...
In view of the serious environmental problems we are currently facing, taking action to protect our planet is becoming more persuasive and important. Along with various environmental initiatives, the concept of green marketing emerged in the late 1980s. Some hotels have taken various initiatives to position themselves as green hotels, including the use of eco-labels as a marketing ploy to attra...
This research investigates the main factors that influence green marketing in Iran’s oil industry that can result in sustainable development, based on expertschr('39') opinions. The methodology of this research is grounded in theory and adopts a qualitative research approach. We use semi structural deep interviews to collect our data. We analyze the data using three stages of coding: open, ax...
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