Customer loyalty or repeat purchasing is critical for the survival and success of any store. By focusing on online stores, this study investigates the repeat purchase intention of experienced online buyers based on means-end chain theory and prospect theory. In the research model, both utilitarian value and hedonic value are hypothesised to affect repeat purchase intention positively. Perceived...

Most theories of motivation have highlighted that human behavior is guided by the hedonic principle, according to which our choices of daily activities aim to minimize negative affect and maximize positive affect. However, it is not clear how to reconcile this idea with the fact that people routinely engage in unpleasant yet necessary activities. To address this issue, we monitored in real time...


 Purpose – This study empirically examines the effect of digital marketing on impulse buying with experience hedonic shopping values ​​and income results SME actors as mediators.
 Methodology/approach uses Partial Least Square (PLS) to analyze data. Data were collected from customers who often shop at food and clothing SMEs population this study. The sample is 200 visitors in Bukitti...

The Kraepelinian distinction between schizophrenia (SZ) and bipolar disorder (BP) emphasizes affective and volitional impairment in the former, but data directly comparing the two disorders for hedonic experience are scarce. This study examined whether hedonic experience and behavioral activation may be useful phenotypes distinguishing SZ and BP. Participants were 39 SZ and 24 BP patients witho...

Hedonia (seeking pleasure and comfort) and eudaimonia (seeking to use and develop the best in oneself) are often seen as opposing pursuits, yet each may contribute to well-being in different ways. We conducted four studies (two correlational, one experience-sampling, and one intervention study) to determine outcomes associated with activities motivated by hedonic and eudaimonic aims. Overall, r...

When individual consumers develop products for their own use, they in part expect to be rewarded by the use value of what they are creating (utilitarian user motives), and in part expect to be rewarded intrinsically by such things as the fun and learning experience derived from creating it (hedonic user motives). In this paper, we conduct first-of-type studies to understand the relationship bet...

Abstract This study investigates the effect of self-expressiveness and hedonic brand aspect on jealousy through love female fashion clothing brands. Conceptualized research framework is empirically tested utilization Smart PLS. Data are collected questionnaire survey from 313 consumers with convenience sampling. It proven that positively related indirectly associated for Brand in association en...

When individual consumers develop products for their own use, they in part expect to be rewarded by the use value of what they are creating (utilitarian user motives), and in part expect to be rewarded intrinsically by such things as the fun and learning experience derived from creating it (hedonic user motives). In this paper, we conduct first-of-type studies to understand the relationship bet...