Twenty first century leaders in all sectors, private, public and not-profit, are declaring and emphasising the role of effective and strategic internal communication to the success of the organisation. This paper briefly positions internal communication and within its scope, analyses the marketing, advertising and public relations components of marketing communication towards an integrated fram...

the purpose of this study is to investigate the effects of domestic marketing on the organizational innovation through mediation of the staff self-efficacy. the statistical population of this study includes 150 members of emersam company where the sample members were selected randomly. in order to collect the research data, three questionnaires have been used. these include the questionnaire of...

Purpose-The research aims at evaluating the standardization/adaptation of international marketing strategy in Iran multinational companies (MNCs) based a model in which the impact of external environmental variables on the marketing mix internal variables (i.e. Product, Promotion, Price and Place) is considered, while in the previous researches no attempt was done to examine the interdepende...

Market orientation is widely accepted as important for company performance. However, scholarly research on market orientation has emphasised the consequences of marketorientation rather than its antecedents. With the growth of the services industry, it has been suggested that internal marketing influences market orientation, as the product received is a human performance, with the employees pla...

There are limited studies on the relationship between internal marketing and service quality in Uganda though in the west interest in internal marketing seems to have intensified from 2006 onwards Customers no longer simply pay for services: they co –produce with the contact employees at the time of transaction and therefore the customer buying experience has to be understood from both the empl...

Customer service is one of the most crucial aspects of an organization’s competitive advantage and it is the critical element which internal marketing (IM) influences, whatever business or industry the organization operates. Internal marketing is based on the notion of communicating with internal markets and treating employees like customers. Implementing an internal marketing plan helps in edu...

services companies attempt to promote their delivered services to customers and achieve a stable competitive advantage. for achieving this goal, marketing and hr scholars jointly propose application of internal marketing (im) principles and instruments. although im is a 30 years old concept in management, but it's measurement and application method have faced with different structural and ...